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Glossary
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A
B
C
D
E
G
H
I
M
O
P
R
S
T
U
V
W
A
Address Book
API
Autoresponder
B
BIMI Record
Blacklist
Bounce Rate
C
Call to Action
Click-through Rate
Client Relationship Management (CRM)
Conversion Rate
Cost Per Thousand Impressions (CPM)
D
DKIM
DMARC
DNS Record
Domain
Double Opt-in
E
Email Click Rate
Email Envelope
Email Harvesting
Email Header
Email Open Rate
Email Queue
Email Routing
Email Server
Email Service Providers (ESPs)
Email Spoofing
Email Subscriber
Email Throttling
Email Triggers
G
Greylist
H
Hard Bounce
I
IMAP
IP Address
IP Warm-up
M
Mail Transfer Agent (MTA)
Mail User Agent (MUA)
Marketing Automation
Message ID
MIME
MX Record
O
Omnichannel
P
Pay-Per-Click (PPC)
POP
Port 25
Postmaster
R
Return Path
S
Short Message Service (SMS)
Single Opt-in
SMTP
SMTP Authentication (SMTP AUTH)
SMTP Relay
SMTP Server
Soft Bounce
Software Development Kit (SDK)
Spam
Spamming
SPF
SSL Certificate
T
Tracking Link
Tracking Pixel
Transactional Email
Transport Layer Security (TLS)
U
User Interface
V
Verified Mark Certificate (VMC)
W
Warm Leads
Webhook
Whitelist
