Email service providers or ESPs are software or companies that allow people to send email campaigns to a list of subscribers. These platforms offer a set of tools for email marketing that can help store email addresses and send emails. Some of the functions of an email service provider include email marketing automation, lead capture forms, uploading and personalisation of email content, A/B testing for email subject lines and email content, audience segmentation, etc.
There are many ESPs you can choose from, but they have different features, prices, and efficiency. So you must carefully find one that suits your needs. A good ESP has to be mobile-friendly since most users use smartphones to check their emails. It should also have good already-made templates, so you won’t have to start from scratch when designing your email marketing campaigns. You can choose a template and just input your content.
In addition, a good ESP should support different integrations with other systems, which means you can use it with other software programs, such as CRM and CMS systems, to complete your work.
Why Should you use an Email Service Provider?
An email service provider can allow you to communicate consistently and build a loyal relationship with your subscribers. You can send emails automatically to your customers and prospective customers using an email service provider, and this will increase traffic to your website and also provide a satisfactory experience for your customers.
ESP Platforms
The top examples of email service providers you can choose from include Segnivo, HubSpot, Mailchimp, Active Campaign, Constant Contact, Convertkit, and Campaign Monitor. These platforms have all the email marketing tools your business will need, but at different rates, and some are more beginner-friendly than others, so you need to consider what suits your business needs, budget, and experience level before choosing.