Are you looking for the best free and paid WordPress email newsletter plugins? You are at the right place. WordPress is undoubtedly a one-stop website builder for review sites, e-commerce brands, and online businesses.
Almost 45% of all websites on the internet use WordPress, which should tell you that it is an amazing platform for your business needs. So, in this guide, we will explore the best WordPress email newsletter plugins that can help you step up your email marketing game and build your subscriber list.
Best Free and Paid WordPress Email Newsletter Plugins
The Newsletter Plugin
The Newsletter plugin is one of the best free WordPress plugins. It lets you create, send, and manage newsletters from your WordPress dashboard. The plugin has an interactive visual composer, so you can drag and drop components to create beautiful email newsletters.
Some of the features of the newsletter plugin include multi-list targeting, unlimited subscribers, unlimited newsletters, automated newsletters, and a built-in reporting tool.
Pros
- Filter newsletter templates by purpose or goals.
- Unlimited emails to unlimited subscribers, even on the free plan.
- An easy-to-use interface that works directly through WordPress.
Cons
- It has very basic features compared to other options.
- Limited building blocks in the newsletter editor.
- The free plan doesn’t have automation, advanced reporting, or integrations.
Pricing
The newsletter plugin offers a free plan with unlimited emails and subscribers, a premium plan for bloggers at $69, and an agency plan at $249.
OptinMonster
OptinMonster is another powerful newsletter plugin that can help you create high-coverting pop-ups and attract leads to your email list. It has hundreds of pop-up templates, such as slide-ins, newsletter pop-ups, and announcements bars, readily available to eliminate the task of creating them yourself.
If you prefer to create pop-ups yourself, you can also design them from scratch using the visual editor. OptinMonster features a drag-and-drop editor, smart page targeting, and dynamic elements like a spinning wheel and countdown timers.
Pros
- Multiple form types to attract more leads.
- Advanced targeting and segmentation capabilities.
- Detailed analytics reports.
- A drag-drop editor that makes customisation easy.
Cons
- Limited form field.
- All plans are billed annually; no monthly plans.
- It requires extra costs for third-party services to send the emails.
Pricing
The starting price is $9 monthly, but it is billed annually. It also offers a pro plan that allows you to use advanced features like targeting and countdown timers. This plan also allows you to remove and use branding on 3 sites.
HubSpot
This very efficient WordPress plugin lets you create pop-ups, set up forms, and run email marketing campaigns. It features drag-and-drop editors, A/B testing, advanced data collection for personalisation, numerous pre-made templates, and the ability to choose a template based on your goals.
Pros
- Powerful segmentation capabilities.
- Easy-to-use drag-and-drop builder.
- In-depth analytics and A/B testing.
- Transfers subscriber data securely straight to your CRM.
Cons
- The paid plans are pricey.
- The free plan doesn’t have email templates.
Pricing
Hubspot offers a free plan with 2000 emails/month, and the paid plans start at $18 per month.
ThriveLeads
Thrive Leads is a very simple platform best suited for lead generation. It offers a newsletter plugin with a drag-and-drop editor to help you easily create opt-in forms and lead-generation campaigns. The platform also features built-in A/B testing, advanced targeting features, reporting, and multiple opt-in form styles.
Pros
- Connect multiple WP plugins for a seamless customer journey.
- Fully comprehensive lead generation features.
- Good value for money.
- Easy-to-use interface with the drag-and-drop builder.
Cons
- You need a third-party service to send emails.
- It is relatively expensive.
- The plugins can be bulky and slow down page load time.
Pricing
The starting price for Thrive leads is $299 per year or $149 per quarter.
Icegram Express
If you need a WordPress plugin with many opt-ins and targeting options, this Icegram plugin is a good choice. It will allow you to create different opt-in forms like headers, toast notifications, light-box pop-ups, footer action bars, and slide messages.
It also offers over 120 campaign models, a trigger, and targeting rules for your campaigns. You can choose whether you want them to be behaviour-based, time-based, or location-based. Icegram is a form builder and can also send email newsletters, so there is no need for a party service.
Pros
- Ready-made templates.
- Easy to set up autoresponders for new posts and products.
- Rule-based list segmentation.
- Users can choose which lists they subscribe to when they sign up.
Cons
- The interface is relatively clunky and outdated compared to other options.
- Most features are reserved for paid plan users, and paid plans still have limited features.
- It has separate plans for forms, newsletters, and landing pages, so you will pay a relatively expensive fee to get all these features.
Pricing
Icegram offers a free version with basic functionalities and a premium plan, starting at $129 per year, with some advanced features. However, it still offers a max plan of $229 per year for access to more advanced features.
See also: Email Service Provider (ESP) – What it is, Recommendations, and FAQs
A WordPress email newsletter plugin can impact your entire email marketing campaign; it can effectively help you reach a larger audience. However, while all the plugins in this guide are efficient and reputable, it still won’t be easy to pick one of them, so it depends on what your business needs and what you can afford.
These plugins have different offers and features, and some of them will still require a third-party email marketing service provider to send the newsletters. If you ever need a one-stop email marketing service provider instead of relying on a plugin, Segnivo is a fantastic choice. It offers everything you need to run a successful email marketing campaign.
FAQs
What are WordPress plugins?
A WordPress plugin is software that can be connected to your WordPress site. It adds some functionalities and extends the existing features on your site. This allows you to create the exact kind of website you need.
What is WordPress Newsletter Marketing?
A newsletter plugin is an email marketing software for your WordPress site; it can add functionalities like list building, creation, sending, and tracking of emails.