Email campaigns are one of the most effective ways to attract new leads and customers, but as an email marketer, your email-sending identity is just as important as every other detail of your campaign; it is the very foundation on which your entire campaign will be built.
This is why brands do not use regular email clients for their email campaigns; they always use third-party services like Segnivo to create unique sending domains.
A properly configured sending domain will greatly impact your email program. So, in this guide, you will learn all about a sender’s identity and how to get your custom sending domain.
What is an Email Sending Identity?
An email-sending identity or domain is simply the part of an email address that comes after the @ symbol. For example, a sending domain can be @email.com, @gmail.com, @Yahoo.com, @AFX.com, @segnivo.com, etc.
It refers to the name of the organisation that owns the email address and is the same as a domain name. Each email domain is affiliated with a specific server and can have many email addresses. The name before the ‘’@’’ symbol usually makes the email addresses distinctive.
If you own a business, you can get an email domain that matches your website, business name, or brand. For example, if your business name is KY Enterprise, your email domain can be @kyenterprise.com.
How do you get an Email Domain?
Getting your custom domain name is quite easy; if you own a website already, you can create one from your hosting plan or web builder; some of them offer free or discounted custom email domains, but for some, you may have to pay for the domain separately.
However, getting a custom sending identity is as simple as clicking and making choices. Remember that you can’t choose a domain name that is already in use; you must decide on a unique name while also making sure that the name reflects your brand and is easy to remember. Also, it would be better if it matched the name of your website or business.
Here are the simple steps to follow to set up a sending domain
- Choose an email hosting provider that typically offers web hosting, web building, designing and marketing.
- Either register a new domain name or an existing domain name.
- Pay for the domain name; you can choose a monthly or annual payment plan.
- Once the domain is ready, create a new email address with your preferred password and username. Your domain name will appear after the “@” symbol, and you are ready.
The Benefits of Custom Email Domains
The first thing you will benefit from a custom-sending domain is the ability to create multiple email addresses for various functions, departments, or individuals involved in your business. However, aside from this, it still offers some amazing benefits.
Enhancing Your Credibility
A custom-sending domain gives your business authenticity and credibility. It will make you look more professional to your customers and make it easier for them to trust your brand.
Promoting Brand Marketing
You can now add your customised email to your social media accounts, website, employee email signatures, and business cards; this can significantly promote your brand and make it more visible on many platforms.
It Gives you Control
Owning a custom email domain means you can access and manage emails, create new email addresses when you need them, and still maintain your domain name. Your business will always have access to data, even when employees leave, and you hire new people.
Maintaining Consistency
Getting a custom domain will help you maintain consistency across different platforms and channels; you can create multiple addresses for different domains in your business, and they will all still have the same domain name. People will easily remember your business name and email address.
Provides an Extra Layer of Security
Using regular email addresses in a public domain can easily lead to security breaches, but if you have a custom sending domain, you will have fewer problems with email spoofing, hacks, or data leaks. It keeps your data safe with enhanced security measures and encryption.
See also: Email Service Provider (ESP) – What it is, Recommendations, and FAQs
Getting your email-sending identity right ensures reliability, security, credibility, and consistency in your email communications. By creating a custom domain and verifying your sending identity, you can protect yourself and your business from unauthorised access, enhance your email marketing campaigns, and reduce the risks of spam and scams.
It will also benefit your customers and subscribers in many ways, as they will easily identify your business, relate with your brand across different channels and make communication very easy for them. If you want to begin email marketing that will yield good results, getting your email-sending domain and taking control of your communications will be best.
FAQs
What are the Best Options for Email Hosting Providers?
There are many reliable email hosting providers for creating a sending identity or domain; some of them include Siteground, Dreamhost, A2 hosting, hosting, Google Workspace, Zoho Mail, Bluehost, and so on.
How is an Email Domain Different From a Website Address?
An email domain is part of an email address, but the domain name is also part of the addresses of webpages, known as the URL. Website addresses start with WWW, while email addresses contain a name and an @ symbol before the domain name. Though they serve the same purpose they are used differently.
Can a Website Domain be Used for Emails?
The straightforward answer is yes. When you buy a website domain from a web hosting provider, you can create multiple email addresses with the same domain.