An email trigger is an activity or action that will kick-start your marketing automation workflow. It tells your email service provider what to do automatically without your input. In email marketing, automation is essential to get things going smoothly and reduce your workload, but selecting an email trigger is the first step to creating an automation workflow.
For example, suppose you want your email service providers to send confirmation or welcome emails to new subscribers automatically when they subscribe. You can set the email trigger to “when the subscriber completes a form.” Then, you will create the email, and your email service provider will handle the remaining job. All your new subscribers will get the email as soon as they complete the signup form.
Benefits of Email Triggers
Email triggers are crucial for automation, and they have very amazing benefits.
Saves Time
The most prominent benefit of email triggers is the time they save. They will take up most of your email marketing tasks and create an efficient workflow. Instead of spending so much time responding to your subscribers manually and monitoring their interaction with your business, you can automate these tasks.
This lets you focus on other aspects of your business and ensures that your campaigns are consistent and timely.
Increase Engagement
Of course, you don’t have to bear all the burden of engaging your subscribers anymore; you can relax and allow them to receive automated emails to keep them engaged at all times, whether you are present or not. Email triggers boost engagement and encourage your viewers to take action.
Boost Customer Retention
Email triggers are very useful for attracting new customers and retaining existing ones. You can send product updates and recommendations, reminders of subscriptions, limited-time offers for repeated purchases, and so on. All these automated emails will encourage your customers to stay loyal to your brand, as they will always be engaged with it.