Acquiring relevant leads can be very challenging in marketing but with good social media email lead generation strategies you can generate fresh and relevant leads that will contribute significantly to the success of your marketing campaigns.
Social media has over 4.89 billion users worldwide, which means you will have access to billions of people from different parts of the world, so it is the perfect channel for generating leads. However, this is not as simple as it sounds so you need the right strategies to get the results you desire. In this article, we will discuss some very effective social media email lead-generation strategies that can set you on the right path to success.
5 Social Media Email Lead Generation Strategies
Invest in Different Social Media Platforms
It is not advisable to put all your marketing dollars into one social media platform like Facebook because you think it is big enough to get you results. You will get more effective and faster results when you diversify your social media marketing by allocating ad dollars to multiple social platforms.
The reason is that different social media platforms tend to offer different types of audience and engagement, for example, platforms like Twitter and LinkedIn will have different engagement than TikTok or Instagram. So if you want to have it all, you must diversify.
Your social media campaigns should also align with other digital marketing channels and add call to actions whenever necessary to ensure that you are engaging your audience consistently and guiding them through the buyer’s journey.
Install In-app Lead Forms
Social media platforms like Instagram and Facebook can allow you to select instant forms as your conversion location. In-app lead forms are very effective for getting first-party data from your audience on social media, simply ask them to fill out the form with their contact information so you can reach out to them.
This can help you boost conversion rates and improve your future targeting and outreach. It also offers better tracking especially for IOS devices.
To make it easier for your audience to fill out the forms, contact information such as email address, name, and phone number can be prefilled for the person if they already provided their information in the social media platform.
Optimise Your Profile
If you create good quality content on social media and people want to know more about your business or brand, the first place they will usually go to is your social media profile. Therefore to get more followers and drive leads you need to optimise every aspect of your profile. There are different ways you can do this: but here are the most important tips.
- Add a link to a lead generation landing page or your website.
- Fill your profile out completely.
- Write a business description that creates trust.
- Add keywords so your account gets found more often.
Invest in Lead Ads
Social media ads can significantly reduce the friction that comes with the lead generation process, platforms like Facebook, TikTok, Instagram, and LinkedIn all offer a type of ad campaign called lead ads. It is designed for lead generation, when someone clicks on the ad they will be shown a form they can fill out without leaving the platform. These ads make it easy to get information from your audience without friction.
Share User-generated Content
People need to trust your brand to some extent before they will willingly give out their contact details. User-generated content are reviews and customer testimonial videos that proves that your products or services are the real deal and people enjoy using them.
So another effective way to generate leads from social media is to get loyal customers to make a video, or share a review about your products and then share the content on social media for your audience to see. This can help build trust and credibility with your audience.
Final Thoughts
Social media is a powerful tool for lead generation, it allows you to reach and engage a wide range of audiences. So now that you know some of the most effective strategies, you can use them in marketing to generate leads for your business.
However, you must remember that social media is meant to be social so focus on building a strong relationship with your audience and getting them to trust you by sharing valuable and informative content that offers solutions to their needs.
Thereafter, any strategy you choose will be very easy to implement because your audience will be genuinely interested in what you are offering, so you will not only generate leads you will also increase conversion in the long run.
FAQs
What is Social Media Lead Generation?
Social media lead generation refers to the strategy used to gather new prospects (leads) for your business through social media platforms like TikTok, Facebook and LinkedIn.
A lead or prospect is someone who is likely to become a customer and has given you their contact details to show their interest in your business.
Their contact information may include email address, phone number, name or permission to send them a direct message on social media.
Is Social Media Great for Lead Generation?
Indeed there are different platforms for marketing and lead generation, but here are 2 reasons why social media is great for lead generation.
It is Trackable
Social media ads are completely trackable, you will see your performance and you will know the people who saw and engaged in your posts or ads. You will also be able to track the activities of your audience when they see your ads.
Users Look for Brands on Social Media
People do not just go on social media to share cute pictures and have fun, they also find services and products they can patronize. Social media is easier to use for product research because the reviews and experiences from other people are mostly real. Also, it is easier to know brands better through their posts and activities. So this is another reason why social media is excellent for lead generation.