In these 9 simple steps, I will show you how to increase brand awareness through digital marketing. Whether you have been struggling with your business or trying to get your products and services to the right customers, these steps are all you need to get it right.
As a business owner, your top priority is to get your products or services in front of the right people — these are your real buyers or what we call potential customers/clients. Doing this is what helps you get the desired results and increase revenue. But how do you truly achieve this? And get your business to the next level.
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Everything begins with your marketing plan.
Every successful business has mastered the art of good marketing, — as it is the key to increased brand awareness and driving results. A great marketing plan enables you to carry out proper background checks on your company — to come up with a strong KPI and run competitor checks to find out who your competitors are and how to be ahead of them. It also allows you to come up with a strong customer persona — to help you know who your audience is.
You shouldn’t also forget that you need to know your main strengths and weakness. Why do you exist as a company? What are your core values, and how do you intend to service your audience?
All this information is the building block of your brand awareness success. You don’t just start a brand awareness campaign without having this information at hand. Especially if you are just starting. Remember that people don’t know your brand yet, so slowly building it up is very vital — for your success.
As a startup, you should not immediately think of reaching the peak and go all out with digital marketing. You may end up wrecking your business. You need to carefully plan, and carry out your marking plan slowly so as to test and see what works and what does not.
You need all the necessary information you can get from your previous buyers both offline and online in other to know how to position your marketing campaign for success. These strategies can apply to both offline marketing and digital marketing.
Now that you understand all that you need before running digital advertising for brand awareness, let’s look at how to increase brand awareness through digital marketing.
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How To Increase Brand Awareness Through Digital Marketing
9 successful tips to help you increase your brand awareness with Digital Marketing
1. Native Advertising
If you want to improve brand awareness, drive engaging traffic, and generate great results for your business, then you will probably need to use native advertising.
Native advertising is a form of paid advertising where ads are tailored to match the look, feel, and functionality of the media format where they appear. This means the ad fit “natively” and seamlessly on the web page – which makes them have a high click-through rate (CTR). The difference between native ads and banners or display ads is that native ads don’t really look like ads, so they don’t interfere with the user’s interaction with the page.
The two main objectives of native advertising campaigns
To use a specific type of content to align a brand with a certain message, trend, or celebrity — which generally increases the brand’s awareness and drives more traffic with increased CTR
Helps you target consumers when they are most likely to engage with a brand or product, such as in Search Advertising Marketing (SEM).
Here are some of the advantages of native advertising:
- It allows you to capture your audience’s attention.
- The ads by nature aren’t intrusive or interruptive.
- Native ads are highly engaging; they get high views, high click-throughs, and conversions.
- They have high credibility.
- They help optimize your targeting capabilities.
Start your native ad campaign today with a budget that suits your brand.
2. Display advertising
Digital display advertising is a very strong way to drive brand awareness and increase reach. They say a picture speaks a thousand words. This is what you can get with display ads. It combines images, text, and your website URL, making it a perfect tool to drive traffic to your business.
Display advertising allows potential customers to visit your website to learn more or buy products or subscribe to your services.—This is how they get to know your brand and become loyal customers. There are several ways and tools you can use to achieve display advertising for your brand. Some such tool is Google and other display ads network. You can also use a well-established blog to run display ads for your brand.
Understand that when you use Google or other display ad networks, your ads are shown across websites that are in the network of Google or the display ad network you are using. And you must adhere to the rules of their ads while creating your banner adverts.
However, with a blog, you only get to show your ad on a specific blog. Always ensure the blog is related to your niche and has high traffic that is targeted toward your audience.
3. Make use of Search Engine Optimization (SEO)
Many businesses online fail to utilize the power of SEO to improve their business. Search engine optimization is a great way to reach out to your audience organically.
Since SEO focuses on the search intents of the buyer, it helps you get a more defined audience who are really interested in your brand. With SEO, you will easily see where there are opportunities to make your business more relevant for searchers in your niche.
It helps you understand the type of keywords your audience is searching for—to tailor your content and pages to match those keywords. If SEO is done right, you can easily rank your pages on the first page of search engines such as Google and Bing.
Ranking on the first pages of search engines is where your target should be—if you want to drive real buying traffic to your business and increase brand awareness.
4. Use Social Media and Post Frequently
As a business owner, you should not neglect the power of social media. They are great tools for building strong brand awareness, increasing buyer traffic, building brand loyalty, and bonding with your audience.
You can also use them to understand your audience and build a detailed buyer persona.
Lots of businesses ignore this while others don’t take it seriously, and it is a huge digital marketing blunder to make. Use social media effectively to support the growth of your business. Use it to inform your audience about your business, brand, new release, new products, upcoming events, and the latest changes and trends in your brand.
This will help your audience stay up-to-date with your brand and be in the know — which will eventually lead them to take certain actions about your brand.
When you start out with social media, you may not have lots of followers. This is when you need to stay consistence with your posting schedule and continually grow your reach. Over time, and with strategically created posts that build engagement and interaction, you will be able to build a better reach and increase followers.
Also, do not forget the power of reaching out to an influencer in your niche. — if you can get them to share your post, it will be a huge plus for you as it will reach a bigger and wider audience. With this, your business is on its way to something bigger.
5. Use Video Ads (YouTube)
Did you know that YouTube is the second-largest search engine in the world? Only second to Google. Well, now you know — and YouTube videos are not going away anytime soon. Now is the time to utilize the gigantic video streaming platform to increase brand awareness.
Videos give you more opportunities to convey your message to your audience just the way you want it. Also, research has shown that people will choose to watch a video over reading long boring tests just to understand what you are selling.
You can use a complete video shoot, a voice-over video, or even an explainer video to improve your marketing campaign.
When you carry out your video marketing properly, you can easily drive the right audience to your business and increase your brand awareness.
Read also: The Top 5 Challenges of Running an eCommerce Business With tips on How to Surmount Them
6. Advertising in Google using search engine marketing (SEM)
Google ads will help you feature your brand on the first pages of Google searches depending on the keyword you are targeting. To run effective Google ads, you need to understand search engine optimization and how to carry out keyword research.
Ever carried out a search on Google? You will see the text ads that display above the organic search results on the Search Engine Result Page (SERP). — With the word ‘ad’ on them. If you want your brands to show up just like the ones, you see on those search keywords, all you need to do is to run a Google ad.
The benefit of this type of ad is that it is search intent, which is why most searchers tend to click on them — and they are always redirected to your business page. Well, the ones who may not click have also seen your brand name. Which is a big plus for your business.
This type of digital marketing is known as Search Engine Marketing (SEM).
7. Create and write blog posts
One way to connect with your audience is to educate them through blog content on your site. Blog content helps you engage, interact and connect with those interested in your business. It also helps you get feedback from them and know what their pain points are.—This will give you a clue as to what they are interested in.
When you create a quality blog post, you make it easy for search engines like Google to interact with your site and showcase your content on their search engine result pages (SERP). This makes it easy for you to create brand awareness and drive more traffic to your business.
The amazing thing about creating and writing blog posts is that it helps you generate organic traffic.
8. Guest blogging with a link to your website
As a business owner, one way to truly succeed is by collaborating with people who will help your business succeed. You can’t have a business running online and you are flying solo. You should find a way to collaborate with influencers in your niche.
You can do this through guest posting on high-authority blogs in your niche and build back strong backlinks that point to your blog, or products. Find great websites or blogs in your niche and write a guest blog and have it posted on those websites. Always ensure that they have a high authenticity score—at least 30 percent.
When you guest post on other high-authority websites/blogs, you are also building authority for your business. Make sure your content is high quality and that you find websites where you can publish it. There are often many followers on these websites, so quality is important to them. It is best to contact the site administrator and discuss your concerns if you want great results.
9. Utilize landing pages
In most cases, if you are promoting a product or service, it is a good practice to create a specific landing page for the purpose. When you create a landing page and target some specific keywords for your brand, it makes it easy for Google to show your page on the search engines when those keywords are being searched for.
The more closely your page matches this search query, the higher it will rank on Google. When you create specific landing pages, you give people who need a (niche) product or service the opportunity to get to know your company or brand.
Read also: 7 Digital Marketing Mistakes To Avoid in 2023
Final words:
Every business and brand needs the right digital marketing strategy to succeed. And if you want to increase your brand awareness and target the right audience for your business, you need a strategic marketing plan. However, to do this, you will need to carry out detailed research that completely gives you the data of your buyer persona.
This will be your guide in making sure you are reaching out to the right audience, so you don’t end up wasting your ad cash and getting zero results.
Always make sure you have come up with the best marketing plan and approach before launching your marketing campaign. This will guide you in making the best decision for your business.
By developing a well-thought-out plan, you will get ahead of your competitors, achieve better results, and prevent unnecessary expenditures on people who will not be your customers.
