Transaction email is a message responding to a user’s action on an application or website. They are triggered emails containing data specific to that user and are sent to individuals one at a time based on specific transactions or interactions.
Unlike marketing or promotional emails sent in bulk to multiple recipients at a time, transactional emails are personalised, more timely, and relevant. In addition, they tend to have higher open rates than promotional emails.
Some examples of transactional emails include:
- Password resets.
- Account verification emails.
- Billing notifications.
- Order confirmations.
- Shipping notices.
- Purchase receipts.
- Account creation emails.
- Payment failure notifications.
Why are Transactional Emails Important for Marketing
Anticipation
One unique thing about these emails is that they are always anticipated. When your subscribers forget their passwords, make a purchase, or sign up for a new service, they tend to wait for an email or a response from you. This anticipation makes them appreciate your emails and more willing to engage with your brand even when promotional emails are sent on other occasions.
Deliverability
This is one of the most amazing benefits of transactional emails; your recipients perceive your emails more positively because they are often very relevant and useful to them. Based on the recipient’s actions, they appreciate transactional emails because they provide timely solutions, information, and guidance. These emails can help boost deliverability, maintain a good sender’s reputation, and build trust with your recipients.
Create Convenience
Transactional emails make the customer’s journey very easy and convenient. People like brands that respond quickly and efficiently; this is how they rate their experience and determine if your brand offers high-quality customer service.
With transactional emails, customers can conveniently reset passwords, track orders, confirm purchases, and be reminded of their abandoned carts so they can take care of what they need in time.