The email click rate is the percentage of people who click on the link in your email; if you run an email marketing campaign, you will try to convince your audience to take action, and then you will add a link indicating the action they should take. The number of people that click on the link out of the total recipients of the email is the email click rate. It is not the overall success rate of the campaign, but it is just the response rate.
People can see your emails and ignore them; some emails might also be blocked by spam, so not everyone will open your email, read through it, and click your links. That is why you should calculate the email click rate to know the percentage of people who click your link.
How to Calculate Email Click Rate
You need these 3 pieces of data to calculate your email click rate:
- The email open rate.
- The total number of recipients on your mailing list?
- The number of bounced emails.
First, subtract the number of bounced emails from the total recipients; the emails are undelivered, so they don’t count. Now, you will divide the number of times people clicked on the links in your email by the number of people that received the emails. Multiply the result by 100 to get the percentage.
For example, if you sent a marketing email to 500 subscribers, 100 were bounced, and 200 clicked the link in the email, you will first subtract the 100 bounced emails from 500, giving 400 sent emails. Then, you will divide 200 by 400. The result will be 0.5. Multiply it by 100, and you will get 50%. So, your email click rate is 50%.
Factors That Affect Email Click Rate
The common factors that influence the email click rate include:
- Subject Line:
The subject line is the first thing your recipients see, and it will determine if they will even open the email; it tells them what to expect from your email, so if it is not captivating, they may not be interested. Ensure your subject line is well-crafted to capture the attention of your audience immediately.
When writing an email intended to generate a particular result, you must convince your subscribers to take the action you want by placing your call to action at the right place. Make it visible and bold, and it should be compelling.