Email marketing service providers for businesses are crucial for the success of any marketing campaign, regardless of your business type and size; they simplify the process of sending offers, newsletters, and other valuable information to build long-term relationships with prospective clients and customers.
However, there are so many email marketing service providers for businesses, so how do you make a good choice in the saturated market? In this article, we will share some of the best email marketing service providers so you can compare them and make an informed decision for the benefit of your business and customers.
Best Email Marketing Service Providers for Businesses
Segnivo
Segnivo is a digital marketing platform with some of the best email marketing tools for businesses; the platform is easy to use, has a simple user interface, and is beginner-friendly. With Segnivo, you can enjoy various powerful features like drip campaigns, email automation, social media integration, list segmentation, real-time stats and autopilot campaigns.
In addition, you will have a dedicated account manager who will swiftly resolve all your challenges to give you the best experience while using the platform. The best part is that Segnivo is one of the most affordable email marketing service providers you will ever find; they offer different price structures, including subscriptions starting at $5 per month.
Constant Contact
Constant Contact is a top-rated and reliable email marketing service provider; it is one of the largest in the world and is also easy to use and beginner-friendly. With Constant Contact, you can easily manage your contacts, email lists, marketing calendars and email templates.
They have different subscription plans, each featuring unlimited emails, built-in social media sharing tools and easy tracking. Constant Contact also allows for email segmentation, social media integration and e-commerce integration for Shopify stores.
This platform offers excellent customer service to help you quickly resolve any challenges you encounter when using their services. The lowest subscription plan for this platform is $12 per month, but they offer a 60-day free trial for new members.
Brevo
Brevo was formerly known as Sendinblue. It is a very efficient SMS and email marketing platform for businesses. It is extremely easy to use and has excellent email marketing tools that allow you to create beautiful and engaging emails to stay in touch with your prospects. The platform features a simple drag-and-drop editor that is perfect for beginners.
They also have many user-friendly automation tools allowing businesses to create workflows for automatic follow-up and transactional emails. Brevo is also suitable for sending bulk emails. It offers a free marketing plan with unlimited contacts, and you can send up to 300 emails per day, but all your emails will have the Brevo watermark. The paid plans start from $25 per month.
Omni Send
Omnisend is another powerful email marketing service provider for businesses. If you are looking for an omnichannel marketing automation service, this platform will be an excellent option. They offer a generous free plan with many cool features, such as pre-built automation workflows, A/B testing, push notifications, subscriber segmentation, and even performance reputation.
However, the free plan is restricted, so as your email list grows, you will need to upgrade to a paid plan, which starts from $16 per month. Ominsend can also be integrated with many popular website builders and e-commerce platforms like Big Commerce, WooCommerce, and Shopify. That is why it is very efficient for e-commerce businesses.
Drip
Drip is one of the best email marketing platforms for e-commerce businesses, digital marketers, and bloggers; it is very versatile and offers a wide range of tools for marketing automation, personalisation and sales funnel. The platform supports integration with all popular website builders, allowing you to easily add email sign-up forms to your website to grow your subscriber list.
Many businesses prefer Drip because of its intelligent marketing tools, split testing features, drag-and-drop builder for automation workflows, and more innovative email segmentation. These exceptional features allow you to reach targeted customers and increase your business’s sales. However, Drip is more expensive than some competitors; although it offers a free trial, the paid plans start from $39 per month.
Convertkit
ConvertKit is a robust email marketing platform for businesses, professional bloggers, and marketers. It has a straightforward user interface, so it is easy to use, even for beginners. Its unique feature allows users to offer content upgrades and incentives with email sign-up forms. It also enables users to send drip emails from their email services using auto-responses.
ConverKit provides intelligent email segmentation and personalised automation, which allows for more targeted email marketing. Convertkit provides a 14-day free trial, and their lowest plan is $9 per month, but they have 30-day return policy.
Aweber
When talking of the most popular and oldest email marketing service providers in the world, Aweber will top the list. It is very reliable and offers a wide range of services for all business types and sizes, including AMP emails, automatic RSS-to-email for bloggers, list management, autoresponders, HTML email templates and many more.
The platform is seamless to navigate and offers integration with many popular CRM software, membership plugins, email verification tools, and so on. Aweber offers customer support through phone calls, live chat, webinars, email and so on. It has a free plan for 500 subscribers, but when your email list goes beyond that, you will need a paid plan, which starts from $12.5 per month.
Moosend
If you are looking for an email service provider that is very affordable but offers many amazing features, consider Moosend. It has efficient marketing automation features, landing pages, email list-building tools, and more. It is straightforward to create email newsletters and customise email designs that match your brand; you can also access numerous pre-made email templates or create your template to suit your taste.
The best part of this platform is that it offers a marketing automation solution for every plan and provides analytics with details like bounce rates, email open rates, click rates, and so on to help you determine the effectiveness of your marketing campaign. Moosend offers a 30-day free trial, and its paid plans start from $9 per month.
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There are so many email marketing service providers out there, and you must choose the best for your business. It would be best if you compared them based on their features, pricing, and reputation. Affordability is crucial for businesses when choosing an email marketing service provider, but when the platform comes with efficiency and numerous features, it becomes a rare gem for any business.
Fortunately, Segnivo offers a balance between these 3 key elements, and it offers you more versatility as it is so much more than just an email marketing service provider; it is the best for all your digital marketing needs. Segnivo is also the most affordable compared to many others.
FAQs
What is an Email Service Provider?
An email marketing service provider is a digital tool or platform that allows businesses to create, send and manage email campaigns to a list of subscribers. It provides many features that enable enterprises to seamlessly engage and nurture relationships with their prospects and customers.
How to Choose the Best Email Marketing Service Provider?
To choose the best of these platforms, you should define your goals, decide on the most essential features you need, and then decide on your budget. The platform that best suits your needs is what you should go for.
How to get Started With Your Email Marketing Campaigns
After choosing the best email marketing service providers for your business, create an account with the platform, build your email list, and segment it. Create valuable content; choose a visually appealing email template or customise the one you want, then paste your content on the template and send the emails. Do not also forget to schedule your emails strategically to maintain consistency, then monitor the results to improve future campaigns.
Which Email Marketing Service Provider is Most Affordable?
The cost of an email marketing service provider will vary based on the size of your email subscriber list, campaign frequency, subscription type and required features. So, different platforms offer various pricing plans for you to choose from. However, the most affordable platform on this guide is Segnivo, so if affordability is your primary concern, it will be an excellent option for you.