As a small business owner deciding how to invest your money in marketing can be tough because you certainly want to get new customers and retain existing customers. However, you shouldn’t make the mistake of investing in a marketing campaign that will not deliver the expected results.
That is why you should consider email marketing. You may have heard about how it is the best marketing channel for all businesses in this present day, but in this guide, we will show you 10 irresistible benefits of email marketing to small businesses so you can decide if the hype is truly worth it and if you will give it a try.
10 Irresistible Benefits of Email Marketing to Small Businesses
Email Marketing is Cost-effective
With email marketing, you can send your campaigns to thousands of people simultaneously at a much cheaper price than with other digital marketing channels. Also as a small business owner if you have a small email list you can even send email campaigns for free with some email marketing platforms.
In addition, creating an email campaign is also cost-effective, as you don’t need to spend money on printers, photoshoots, designs, etc, you can create your campaigns yourself from start to finish.
It is Easy to Set up and Start
Even as a beginner in email marketing, you can learn all you need to know very quickly and set up your email marketing campaigns, it doesn’t require any complex processes. Thanks to the numerous email service providers that can provide you with predesigned templates for emails, analytics and automation tools. You don’t have to do everything yourself anymore.
Can be Used to Generate and Nurture Leads
One of the most important things for small businesses is to get new customers and retain them and lead generation and nurturing can not be ignored in this process. Email marketing is one of the best ways to get new leads, nurture them and convert them to customers. You can get them to sign up on your email list through ads, signup forms, and landing pages.
Then you will send personalised emails to nurture them until they trust your brand and become customers. Email marketing makes this process very easy compared to other marketing channels like social media where you find it difficult to have personal relationships with your audience.
Gives High Return on Investment (ROI)
Research has shown that email marketing gives the highest return on investment, a good ROI for marketing is 5:1 but email marketing can give up to $50 for every $1 invested. It offers a fantastic opportunity to communicate with your prospects at the right time, send personalised messages, and be able to provide a unique experience for each person on your subscriber list. This makes it easier to get conversions, coupled with the fact that email has more users than any other digital platform.
You Have More Control Over Who Sees Your Campaigns
With email marketing, you can create an email list with people who are interested in your business, only these people will receive your emails. You can also segment the list and send emails to whoever you choose on your list. This is something you can’t get with other digital marketing platforms, for example, if you create content on social media, there is little or no control over who sees the content.
Can Send More Personalised Campaigns
The ability to personalise your email campaign is one of the most exceptional benefits of email marketing, nobody likes to engage an email that sounds like it was just sent out to millions of random people.
Email marketing allows you to have direct contact with your audience, segment your email list and send each one of them personalised messages that resonate with their needs and stage in the email funnel. It also allows you to add details of your recipients to their emails making it more personal for each of them.
Establish Brand Reputation and Build Credibility
By providing your audience with the content they want, directly to their inbox, they can enjoy valuable information that will make their lives better and also help them maximise your products and services better. This can help them trust your brand quickly, they will believe you know what you are talking about. In the long run, you will be recognised as an expert in your industry which builds credibility for your business as well.
Helps Generate Traffic to Your Website
When creating email campaigns you will always find that one of the most important things to add is a call to action which can be used to direct your readers to your website. So email marketing can help generate traffic to your website and this also means you will have increased sales and conversions. You can also promote your blogs, increase site visitors and improve SEO.
Saves Time With Marketing Automation
As a small business owner, you will most likely handle many tasks in your business by yourself and may feel you don’t have time to focus on email marketing, but there is good news for you.
One of the most outstanding benefits of email marketing is that the entire process can be completely automated. You only need to add your email list, create the campaigns and connect with API, after that, a reliable platform like Segnivo will carry out all the tasks and you won’t have to lift a finger.
Your email campaigns will be sent according to certain preset triggers and you can view your progress and results with different metrics which will also be provided automatically.
Final Thoughts
Email marketing is undoubtedly a gold mine for businesses whether big or small, but as a small business owner, this is your best chance at getting customers and generating profit from your business. All you need is the right strategy and an efficient email marketing platform like Segnivo.
Now that you know its benefits do not hesitate to give it a try, get started on your email marketing campaigns with Segnivo right away. It is one of the most efficient and affordable email marketing service providers you can ever get and its features and pricing are just perfect for a small business owner.
FAQs
What is Email Marketing?
Email marketing is a strategy that involves sending emails to a target audience, it is one of the most effective ways to turn prospects into buyers and one-off customers into loyal brand advocates. You can do this by getting them to sign up for your email campaign and by sending them personalised emails to keep them consistently engaged.
How to Get Started With Email Marketing?
The first step to email marketing is to learn what it is about and develop your strategy. Then build your email list, register on an email marketing platform and create your email campaigns. You can automate this process and keep your subscribers engaged at all times.