Warm leads are prospects who have shown interest in your brand; as the name implies, they have already warmed up to your services and may have also subscribed to your email campaign but have not yet made a purchase. Hence, it is easier to propel them down the sales funnel so they can make a purchase.
These prospects might have visited your website or seen your brand on social media before submitting their contacts for your email list.
Warm leads are more responsive to your emails, open to hearing about your promotions, sales, and events, and more likely to convert than cold leads. So, the goal is to put effort into lead nurturing, make them engage your brand and convert them to customers.
Why are Warm Leads Important?
Warm leads are already interested in your business and what you offer, so it is easier for them to become customers after lead nurturing. Therefore, pursuing them is much more productive than generating cold leads who may not become your clients. With warm leads, you are not starting from scratch; your prospects already trust your brand and are willing to engage with your content.
How to Generate Warm Leads
Here are the four most effective techniques that brands follow to generate warm leads
Lead Magnets
A lead magnet involves marketing a free product or service to obtain people’s contact details. For example, you can offer trial subscriptions, ebooks, product samples, newsletters, etc. People must fill in their contact details to receive any of these gifts.
Social Media
Social media platforms are some of the best places for lead generation; many people spend a lot of time on social media. However, searching for leads randomly will only generate cold leads, so it is best to search for leads amongst your followers or put out customer case studies; you will easily attract people who are already interested in your content.
Live Chat
Although live chats are used for customer support, they can also generate leads; you can use them to prompt your website visitors to interact with your brand and get their contact details.
Contact Form
Another good way to get warm leads is using a contact form on your website; visitors who want to contact your team must fill out the form.